Close the Orgasm Gap

Close the Orgasm Gap

Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.

The company, which sells a body-adaptable smart vibrator called Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it.

At McCann London for MysteryVibe.
Roles: art direction & design. Concept by Dom Butler.

Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.

The company, which sells a body-adaptable smart vibrator called Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it.

At McCann London for MysteryVibe.
Roles: art direction & design. Concept by Dom Butler.

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Chosen route -

Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.

Design director: Lisa Carrana
Head of Art: Dan Howarth

Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.

Design directors: Lisa Carrana & Dan Howarth

Chosen route

Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.

Design director: Lisa Carrana
Head of Art: Dan Howarth

Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.

Design director: Lisa Carrana
Head of Art: Dan Howarth

Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.

Design director: Lisa Carrana
Head of Art: Dan Howarth
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