Microgeometry
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Close the Orgasm Gap
Close the Orgasm Gap
Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.
The company, which sells a body-adaptable smart vibrator called Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it.
At McCann London for MysteryVibe.
Roles: art direction & design. Concept by Dom Butler.
Amid debates about gender inequality and the pay gap, sex toy brand MysteryVibe is trying to close a different kind of gap related to sexual pleasure.
The company, which sells a body-adaptable smart vibrator called Crescendo, has launched a campaign to educate couples on the orgasm gap and how to close it.
At McCann London for MysteryVibe.
Roles: art direction & design. Concept by Dom Butler.
Research -
Transparent
double-sided
poster
Transparent
double-sided
poster
Transparent
double-sided
poster
Transparent double-sided poster
Transparent double-sided poster
Transparent
double-sided
poster
Transparent
double-sided
poster
Transparent
double-sided
poster
Transparent double-sided poster
Transparent double-sided poster
Chosen route -
Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.
Design director: Lisa Carrana
Head of Art: Dan Howarth
Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.
Design directors: Lisa Carrana & Dan Howarth
Chosen route
Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.
Design director: Lisa Carrana
Head of Art: Dan Howarth
Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.
Design director: Lisa Carrana
Head of Art: Dan Howarth
Focus on issues such as men who are unable to identify the clitoris, women faking orgasms, and the fact that fewer women regularly masturbate.
Design director: Lisa Carrana
Head of Art: Dan Howarth
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